History of horror gener and two media crtiques (film analysis) about Essay

History of horror gener and two media crtiques (film analysis) about Dracula 1931 and Frankenstein 1931 - essay ExampleSince, the stories that are not relating to realty or generated to exaggerate a scene about a situation, many sorts of genre were introduced to the film industry. Such forms of stories are categorized as fiction. In all the cultures around the world there is a invention of the devil, demon, and negative darkness. In the earlier centuries, civilizations had a strong concept of non-physical spirits, which were meant to horrify people. The legends about monsters and heroes that defeated them and saved lives of many have been heard for over several millenniums. Even in the Chinese dynasty, it is found to be believed on ancestors worship since 1500 years B.C. Probably every culture having a set of stories and tales thatmake aperson wondering and havingchills gave rise to horror movies genre in films (Spadoni, 2009).In the horror category, first the Gothic tradition too k part with a novel, The Castle of Otranto, by Horace Walpole (1764). That novel gave popularity to the word Horror, leaving its readers slushy as it had a supernatural shock. Then came other writers who gave us the short stories and novels in this category. One of them was the first great and classic novel Frankenstein in 1818, create verbally by Mary Shelley. Bram Stoker and Edgar Allan Poe were also the famous gothic writers of the 18th century. It was through the gothic literature that the horror genre inspired the filmmakers as a unique category. This genre also gave rise to the Halloween monsters, which is a fast approaching concept.The term Horror is a projection of fear, it is a part oftheimagination, whether we appreciate it or not. The modernized horror genre had been introduced for about 200 years ago. This genre was popular in books and theater. The first horror film was made in 1930, tone Tale from 1895, by Lumpier brothers. In the 19th

DNA Evidence and Procedures Essay Example | Topics and Well Written Essays - 1000 words

desoxyribonucleic acid turn up and Procedures - Essay ExampleThough desoxyribonucleic acid is used by the frame to create the physical characteristics of hair color, eye color, and height, it can only be used to match a suspect to a sample and can not determine their physical characteristics. Advances in deoxyribonucleic acid technology keep back revolutionized forensic science since its introduction in the mid 1980s. It is used to bring evidence against a suspect as well as exonerate innocent people.As investigators, law enforcement is generally concerned with a few key issues with respect to DNA evidence These issue involve maintaining the integrity of the evidence and the credibility of its evidentiary value. These areThe crime delineation is the first line of defense in maintaining presumable DNA evidence. To minimize the possibility of contamination the incidental activity must be reduced at the crime scene. Only critical personnel should have any initial access until all samples are collected. According to the Presidents DNA Initiative (2007), It is important for all law enforcement personnel at the crime scene to make a conscious effort to refrain from smoking, eating, drinking, littering or any other actions which could compromise the crime scene. In addition, it is suggested that all first responders be trained in DNA collection and preservation techniques.Investigators must tediously search for small amounts of DNA evidence available at the scene. This whitethorn be small blood spatters, hair, skin tissue evidence found under fingernails, and clothing that contains body fluids. Suspects may be swabbed for saliva or DNA may be obtained from an object they have contacted. In the case of rape or sexual assault, the Department of Justice guidelines dictate that, ...evidence that may be inside or on a victims body should only be collected by a physician or sexual assault nurse examiner (Understanding DNA evidence, 2007). Initial contact with an assau lt victim should stress the importance of not changing clothes or showering before evidence can be collected. Evidence needs to be clearly labeled and identified as to where and when it was collected in a manner that will maintain a proper set up of custody. Samples should be kept dry and need be sealed to prevent contamination and stored at room temperature to prevent degradation (Presidents DNA Initiative, 2007). The National instal of Justice mandates that evidence that may contain DNA should not be placed in plastic bags as plastic retains moisture which could damage and discredit the DNA sample (What every law enforcement officer should know about DNA, 1999). Direct sunlight and heat can also damage samples and it is recommended that the sample be transported as quickly as reasonable to an appropriate storage area. It is recommended that long-term storage be maintained only by a qualified knack or laboratory. In the 2003 Summit Report, the National Institute of Justice warn ed, If law enforcement officers, medical personnel, and crime lab technicians are not trained to recognize, collect, preserve, transport, and store DNA evidence, thenits use may be compromised or even invalidated. Maintaining the integrity of the DNA evidence is vital if it is to have any value in the courtroom. Contamination is the greatest threat to the usability of DNA evidence. DNA evidence runs the risk of being contaminated when DNA from

Recruit, select and induct staff Essay Example | Topics and Well Written Essays - 2500 words

Recruit, select and induct staff - Essay ExampleThe immediate task of the receptionist would be to answer phone calls, determine and receive checks. The receptionist will be responsible for handling all the immediate task related to the day to day meetings and would also require to disseminate teaching to an entire department. Interview Rounds The interviewing questions would be categorized into two types job related and non job related. There would be two interviewing completes Human Resource (HR) and technical round. The HR round would be conducted by the Human Resource manager that would focus on non job related questions and the technical rounds would be conducted by the senior managers of the agreement, who atomic number 18 proficient in the knowledge of the subject related to the post being offered to the candidate (Ashton and Morton, 2005). (2) Interviewing Questions Job & Non Job related Job Related Non Job Related Why have you applied for this position? What is your age ? What is your qualification and how it is related to the job? What is your religion, nationality, marital status? Why would you want to leave your previous organization? Do you have a physical disability? What interests you most about this position? Do you have any membership any organization or political membership? Why do you consider yourself suitable for this job position? (3) Interview Guide Basic Education Graduate in backup Administration Work history Minimum beat of 2 years Communication Skills Must have a soothing voice along with suaveness in English Leadership Skills Any kind of leadership activity would be an added advantage Activity 4 enlisting Schedule (1) Recruitment ferment The curriculum vitae (CV) would be gathered from the internet portal of the recruiting agency, official website of the company and referral of employees The CV would be sorted after tallying the requirements of the job post with the qualification and experience After sorting out the curriculu m vitae, the selected candidates would be called for a telephonic round and pen round The written round will constitute of adroitness test, which will be divided into numerical and non numerical segment (Bennett, 2002). The selective candidates performing well in these rounds would be proceeded for the human resource and technical round The candidates passing these rounds would be selected for the job position The selected candidates would be provided the required training and an induction program prior would be conducted before assigning them any task. (2) Timetable for Recruitment Process Task Handling Manager Time Frame Collection & sorting of CV HR manager 01/09/2013 to 7/09/2013 Telephonic interview & written round Assistant Manager of HR department 07/09/2013 to 08/09/2013 Invigilating the written round HR manager 09/09/2013 Human Resource round HR manager 09/09/2013 proficient Round Senior managers of the HR departments 10/09/2013 to 12/09/2013 Training, Development & Indu ction HR manager and respected managers of the department 15/09/2013 to 23/092013 Activity 5 Letter of Offer

Immigration Essay Example | Topics and Well Written Essays - 250 words - 9

Immigration - Essay ExampleIn an ideal situation, the national g everywherenment controls border crossings and movements within the states. However, the national government does not put any restrictions on border crossing, or movements and this makes entity states to make laws that address these issues. As a result, conflicts aboutthese laws arise, as they do not exist in the Constitution. In fact, some laws from entity states conflict with federal laws.In my opinion, children of illegal immigrants graduating from high school are entitled to in-state tuition. These children are born in the states and thus, they live in their rightfully as citizens by birth. This gets support from the Illegal Immigration Reform and Immigrant Responsibility Act of 1996, which allows children of illegal immigrants to enjoy equal benefits with those of legal migrants (Haines & Rosenblum, 1999). These children are citizens and the system should protect them. It is true that parents to these children are lawbreakers, but children should not suffer for mistakes done by their parents. After all, children are innocent and they have no power over where they are born, or who are their

Tragedy and The Common Man Essay Example for Free

Tragedy and The Common Man EssayQuote I mean that the commonalty man is as apt a subject for tragedy in its highest sense as kings were. On the face of it this ought to be obvious in the light of modern psychiatry, which bases its analysis upon classific formulations, such as Oedipus and Orestes complexes, for instances, which were enacted by royal beings, but which apply to everyone in similar emotional situations. Arthur milling machine In Arthur Millers essay Tragedy and The Common Man he explains to us what he con placementrs to be tragedy and what a tragic gunman is today. He debates that in order to be a tragic hero the hero doesnt need to be a king or give any frightful background and instead, the common man understructure be considered a tragic hero as well. Arthur Miller justifies that the tragic flaw is when a tragic hero refuses to accept anything that may affect their personal lordliness. Arthur Millers ideas on tragedy are precise and can be applied to a di fferent number of tragedies seen throughout media.In the word-painting A Time to Kill Jake Brigance one of the main characters is a lawyer who decides to defend his African American colleague Carl Lee after he is charged for killing two Caucasian men who previously raped his eleven year old daughter. The setting of the movie is in a very racist community therefore when Jake decides to defend Carl the tragedy begins. In the movie Jake encounters many obstacles one of the first of them being when his married woman and child are forced to leave because their safety is not guaranteed in their community anymore.Brigance can simply drop the case and have his family stay with him even so he decides to stick to what he believes in is right and allows his family to leave. Throughout the movie you can see that Jake is becoming very lonely not having his family by his side but he pushes those feelings. At one point in the movie Jake loses his house due to a racist colt also known as the K. K. K. While Jake is at work the colt decides to burn down his full(a) house unaware that his only family he has left which is his Dog is in there.Once Jake comes house to see that his house is severely damaged he slips into a state of denial and refuses to believe that his only companion he has left may have died. In the movie scene you can see that Jake is struggling so much he begins to doubt himself. Were going to lose this case, Carl lee I wishing to cop a plea, maybe Buckley will cop us a second degree murder and we can get you just life in prison. Jake could have decided not to defend Carl Lee and to allow any other lawyer do to the job but he refused to accept the concomitant that the court could allow an eleven year old girl to be victimized and not have any justice served because of the color of her skin.In the book Rome Juliet Romeo and Juliet experience tragedy because of accident and bad luck, the unfortunate fact that Friar Lawrences letter never gets to Romeo in Mantua. Miller says that in order to be classified as a tragic hero you must be willing to lay down your life in order to keep your dignity and Juliet does this. O happy dagger This is thy sheath there rust and let me die (Juliet).When Juliet does not receive the letter form Friar Lawrence and thinks that Romeo is dead she realizes that in her battle to get what she wants she has lost and therefore lays down her life for Romeo. This shows that Juliet a child who wasnt royalty suffered just as much as mortal with a noble background would suffer if they were going through the same issue.I can speak about tragedy and being a common man because at one point in my life Ive experienced it. Last year in grade ten I was diagnosed with a tumor on my thyroid. When the doctors told me I had a tumor on my thyroid they explained to me that they were unsure if it was cancerous or not. For two weeks I had to wait for the results during those weeks I had this hero-worship following me around and all I could think about was whether I had cancer or not. I went through several turn ups.After all my results from the test came back the doctor explained to me that my tumor was benign which meant it was not cancerous but the problem was it wouldnt stop growing. It grew to the point it seemed like I had an Adams apple. The only choice I had was to cut out the tumor or take pills which could control it however I would have to take the pills throughout my entire life, the pills were expensive. I decided to get the surgery done instead and I now have this very large scar on my neck.As you can see I also experienced tragedy when I was diagnosed with the benign tumor. Common men can be tragic heroes as well disregardless of the reputation or the status they hold. Tragedies are not meant for just people with high positions or everyday people who would read or watch media that had to do with tragedy wouldnt be able to comprehend it. Everyone suffers some type of tragedy in their life w hich allows us to understand tragedies much better.

Modern Art Essay Example for Free

Modern Art EssaySome people consider modern artistic productionistic creations non serious. In this regard, the question Can we think of modern art as real art? comes into existence. So to answer to this question we need to take for amity what is art in general and what homunculuss it has. There are a variety of arts, including visual arts and design, decorative arts, plastic arts and the performing arts. So, Art is outlined as the expression or application of human creative skill and imagination. And artistic expression takes many forms painting, drawing, printmaking, sculpture, music, literature, and architecture are the most widely recognised forms. To begin with, when we speak slightly modern art, in most cases we think to the highest degree the field of fine arts. Because exactly fine arts underwent the visible changes for centuries.The get along of styles of painting is enormous. Artistic whole works can be grouped by styles according to the common principles of creative thinking. Each epoch is characterized by a certain(prenominal) worldview that is why throughout the centuries the ways of thinking about art was also changing. Fine arts faced such styles as Gothic, Renaissance, Baroque, Classicism, Realism, Impressionism and so on. Modern art refers to works produced during the period from 1870. Typically, modern artists rejected previous Renaissance-based traditions, in favour of new forms of artistic experimentation. They used new materials, new techniques of painting, and developed new theories about how art should reflect the perceived world.And nowadays there exists a great amount of styles of Modern art, for example Abstract Expressionism, Pop Art, Performance Art, Dada Style, Neoplasticism, Surrealist Style, Postminimalism, graffito Art, etc. Concerning the question of modern art its quite difficult to judge, but nevertheless people are divided into two sides pros and cons. First and firstly art implies the inseparability of form and content and of course talent. Famous artists affirmed that it is necessary to master the skill the main component of the art. But many modern works have lack of this component.Modern art has no its purpose to create the artistic work, that is why modern artists are indifferent to internal connection of form and content. Therefore it is impossible without accompanying comment for example the artist can grab a canvas, paint it in different colours and put well-nigh strokes on it, and this kind of painting can represent his happiness. Because it is often said that modern art can be done without any talent or efforts.After all real art needs to show emotion, beauty, and needs to be a window to the artistsemotions. Art is something that you see and must look deeply into to understand or find beauty in. Modern art is art that a 5 year old can do so it has similarly little effort to be considered art. Many people believe that such so called artists are supported by the mass media, that is why their works are sold for million dollars. Every person could take a brush and do smth like that, but no one would buy this daub. They say da Vinci was a great artist. Raphael was a great artist, but modern ones cant be compared.So for the great majority of people modern art is not serious. On the other hand, who is anyone to judge what real art is? After all our understanding of art comes to nothing more than our school knowledge about periods of Renaissance, Classicism or Modern. Just because one doesnt like or understand the art, doesnt mean that the art is not real art. Besides, it should be noted that there is the name contemporary art, meaning the work of artists of the 90-ies of XX century. It represents the mirror of contemporary world. And often great

Prius Essay Example for Free

Prius EssayAnalysis of 4Ps Product, Place, Price, Promotion f. SWOT Analysis of Toyota push back Corporation and Toyota Prius g. Competitors Against Toyota Prius h. Target food market of Toyota Prius 3. Objectives a. Corporate Objectives b. IMC Objectives 4. Time Frame 5. Promotion Strategies a. Print Advertising b. cyberspace Advertising c. Sponsorship Activity d. parade 6. Promotion work out 7. App displaceix 8. References 1. EXECUTION SUMMARY This Integrated Marketing Communications Proposal is a one-year communications plan, which is to be launched in Hong Kong, for the Toyota Prius.It aims to further raise the aw atomic number 18ness of the Prius and in turn increase the market share and sale. Market analysis identified the bulls eye market, which consists of two groups private and corporate buyers. Consequently a communications strategy that makes use of various media has been created. Newspaper and rail auto magazines as the home run advertisements, the Internet , sponsorship activity and battle array ordain be the of import media. The Creative strategy is intentional to emphasize the unique selling points of the Prius and weaken the target markets objections. The budget (HK$1,000,000) has been allocated for the events and advertisements this year.The majority of the budget lead be spent on the 2 two-day exhibition, fol mooed by the print advertising. 2. SITUATION ANALYSIS a. scene Information of Toyota push Corporation Toyota is a Japanese car manufacturing company founded by Sakichi Toyoda in 1937. They have four linchpin strategies which aim at customer satisfaction, quality assurance, continuous mitigatement and reduction of waste. Toyota has manufactured various types of cars such as Corolla and Carmy. After continuous improvement, Toyota is likely to be the best seller in the world this year in terms of sales. . Communication History of Toyota Motor Corporation Crown Motors, the local agency of Toyota, has print various adve rtisements for its vehicles through newspapers, magazines, TV commercials, exhibitions and sponsorships, etc. However, there are merely few local sponsor activities and exhibitions for Prius and thus it is still new to local drivers. c. Background Information of Toyota Prius Toyota Prius is one of the worlds first commercially mass-produced and marketed hybrid automobiles. It released in Japan in 1997 and then worldwide in 2000.By the end of 2003, closely 160,000 units had been produced for sale in Japan, Europe and North America. In Latin, Prius means before or first. Technologies applied in the Prius are brand new and advanced ideas so that the Prius suits the name for the series. The Prius has won a number of awards, which are shown below. d. Awards Attained by Toyota Prius 199798 Car of the course of instruction Japan 2003 Scientific Ameri throw out names Toyota Motor Corporation as Business Leader of the Year (Scientific Ameri suffer 50 December, 2003) for its singular ac complishment in the commercialization of affordable hybrid cars. 2004 Motor ignore Car of the Year Car and Driver Magazines Ten Best List North American Car of the Year Award 2005 European Car of the Year e. Analysis of 4Ps Product, Place, Price, Promotion The Prius was released locally in 1999. Apart from the large comfortable driving environment, it was the first vehicle that introduced the Hybrid Synergy Drive, which helps the car become exceptionally terminate economical. The distri unlession of the Prius is mainly located at the six local Crown showrooms. The price of the Prius is around HK$230,000 which is a bit high than the ther series or Japanese cars because Toyota positioned it as advanced technology vehicle with the features of environmental friendly and fuel-saving technologies. The major promotion channels used were exhibitions, car magazines and sponsorships of environmental protection events. check to the previous brand promotion of Toyota, newspapers, tele vision commercials and the Internet were similarly used. f. SWOT Analysis of Toyota Motor Corporation and Toyota Prius i. Strength Toyota is Japans largest and the worlds third largest car manufacturer with assurance of reliability and high quality propose.Toyota was one of the first manufacturers to introduce the concept of Just in Time mathematical production that allows to trend operating cost and overheads and to respond to customer demand quicker. The yearly budget for RD is set at the highest amongst car manufacturers for various interrogation centres around the world. This willingness to invest has brought Toyota an innovative image and created products such as the Prius. The Prius has advanced technologies which aim at environmental protection. It lets drivers save fuel and thus needs low maintenance cost in the long run at affordable price. i. Weakness Reputation of Toyota is non enough to convince buyers who like to express themselves with their natural selection of car, thus prefer cars with higher prestige from manufacturers such as Mercedes. Appearance of the Prius may relatively not as outstanding and attractive to potential buyers. According to Wikipedia, the Prius has been criticized for its aesthetics and handling characteristics. Toyotas life cycle assessment shows that the amount of life force required to manufacture a Prius is higher than that of a similar gasoline cater vehicle. iii.Opportunities Toyotas new hybrid technology has proven very successful worldwide and already created several brand extensions and derived models. Toyota could obtain the benefits of being the first in the market, currently 90% market share in hybrid vehicles. The introduction of new models in growing segments offers opportunities. The Internet also helps the marketing of cars, thus improve communications and reduce operating cost by offering online showroom, online booking of test drives, nearest dealer locator, online purchasing and e-brochures, etc.I ncrease in fuel prices can also be treated as one of our opportunities as the Prius is fuel-conservative vehicle. iv. Threats Major threat comes from rich and big competitors. Indirect competition comes from alternative methods of transport. some other government incentives are also aimed at reducing the usage of cars, such as the increase in tax. These actions can reduce the number of car purchases and reduce eventual profits. g. Competitors Against Toyota Prius Toyota Prius being an environmental-friendly and energy-efficient vehicle, competitors will be defined as those which have similar technologies in the manufacture of fuel-saving engines.Honda Civic GX and Insight are energy-efficient vehicles but not for sale in Hong Kong. Also, General Motors FlexFuel series and Hybrids series are powerful competitors in the same situation. Hence, Toyota is the local trailblazer in this product line. h. Target Market of Toyota Prius The target market can be split into two major categorie s B2B customers and private consumers. B2B customers are fleet and corporate buyers, who buy cars either for hire or rental or for company fleets. The environmental features make the Prius particularly interesting for business buyers because of his low operating cost.Private consumer is either male or young-bearing(prenominal) and between the age group targeted at 25 and 39 historic period old. Some of them are likely to be married and with family responsibilities. They are affluent, well-informed and educated adults. They may be of upper middle class. They pursue environmentally-friendly lifestyle. 3. OBJECTIVES Objectives exist on triad levels, corporate, marketing and communication, in which marketing and communication are regarded as the co-ordinated marketing communications (IMC) objectives. a. Corporate ObjectiveIt can be summarized as shareholder wealth maximization and is ultimately achieved through higher profits and change magnitude sales. b. Integrated Marketing Com munications Objectives Toyota Prius is at the growth stage of product life cycle. As the environmental friendly technology of the Prius still being the pioneer in the industry, the objective is defined to be long term. It is important to further raise the awareness of this feature to the public by 30% at the end of this year, which in turn increase the market share aimed at 25% and increase the sales by 25%.It is consentd that by the proposed promotion strategies, it can fully reach the target market and make the potential buyers aware of the Prius. Then, during the events and in the advertisements, we can educate them and explain the technical knowledge and advantages of the Prius, so that they are horny about the Prius and develop the word-of-mouth. It is hoped to motivate buyers to find out more about the Prius by visiting our website to order brochures or a test drive. Visits to exhibitions and showrooms may ace to the act of purchase which is our ultimate goal. 4. TIME FR AME 5. PROMOTION STRATEGIESTo heighten the Prius, we have considered several means including the use of newspaper and car magazine as print advertising, Internet advertising, sponsoring activities and exhibition. a. Print Advertising i. Newspaper The main objective of newspaper advertisement is to perform the function of teaching consumers in the learning process. The conterminous step is to attract the readers to the exhibitions and showrooms to do the feeling process. In the newspaper advertisement, we use the theme that the Prius only emits leaves but not pollution. It is a fresh car. We have two sets of advertisements.The first one is for advertising the Prius during the exhibition period. Another one is during the period without exhibition. The slogan Prius, its fresh is still used in these advertisements to make the wholly campaign consistent. Here explains the two designs. The first one is used during exhibition period. It is published in a coloured full page. As the main theme of this set of advertisement is to connect the Prius with a fresh sensation, the main color of the page will be park. A white Prius runs down a green road. At the back of the car is a cluster of leaves.It shows the idea that the Prius would make the place it runs green. At the top left corner we can see the awards that the Prius got in the last few years. They tell customers that even professionals appreciate the Prius much. At the same time, three icons are used to conclude the main features of the Prius low emission, high energy efficiency and the auto-charge function. The bottom of the page includes information about the exhibition, the venue and the time. At the bottom right corner there is a coupon. People can hire the coupon to the exhibition and get a model of the Prius.The plan is to attract more readers to come to our exhibition and feel the Prius. Another advertisement will be published during non-exhibition period. It will be published in a coloured quarter page. The design of this advertisement will also be used to hit the Prius to a fresh atmosphere. The mount of the page is a large piece of grasslands. The back of the Prius is coloured with a pattern of cluster of green leaves. The slogan and three icons are also put in the page to recall readers memory that it used to be the Prius advertisement. At the bottom of the page is a list of showrooms demonstrating the Prius.We hope that readers who are interested in will go to the showrooms directly to feel how fresh the Prius is. ii. Car Magazine Besides newspaper, car magazine will also be used as one of the printed advertisements. According to the result of our questionnaire, most of the interviewees obtain the car information by the car magazine. It shows that car magazine is the main channel to promote. We have chosen CarPlus ( ) to promote because it is one of the members of South China Media Limited. Car Plus is positioned as the middle-class car magazine and it is suitable for our ta rget group. Also, CarPlus is top three car magazine in Hong Kong.It is believed that after we have post the printed advertisement on CarPlus, it can increase the awareness of the Prius among potential car buyers. The theme is Prius integrates with the nature. The design of the print advertisement divides into two pages. The first page creates a natural environment so grassland is used as the background. Then, the grassland has a blank car act upon and there is only a slogan Today, Tomorrow. The print advertisement is made simple and being curious so that it can create stopping power and let the reader to feel interested in the advertisement first.The second page is different from the previous one. The background is green and the car place at the middle. It is to create a fresh look of the advertisement and provide more details. There are several watchword describing the feature of the Prius. b. Internet Advertising Internet is one of the most important media channels of automobile products. Based on the questionnaires result, Yahoo is the main research engine of our target group. Therefore, a floating advertisement is used in order to bring awareness of the Prius. When the Internet users open the Yahoo ebsite, the image of the Prius will appear in the screen, followed by a sound effect which is the sound of car engine. If the user is interested, he/she can click it and it will link to Toyota website. The Internet floating advertisement aims to raise the awareness of the customers and give them a fresh impression about the Prius. c. Sponsorship Activity For sponsorship activity, HK$50000 is spent on the World Widelife Fund (WWF) to promote environment protection. We will sign contract with WWF to makethe Prius the appointed car of the organization. As WWF focuses on nvironmental-friendly events, using the Prius will not only increase the reputation of the organization, but also increase the awareness of the Prius. We will give WWF a special price, near the w holesale price. The objective of this campaign is to connect the Prius to environmental-friendly business. Every time when stack see the Prius, they will be able to think of fresh environment. d. Exhibition According to the findings of the survey, it shows that (% of interviewees ) usually visit car exhibition before purchasing cars. In order to raise the awareness of the Prius among our target audience, two exhibitions will be held this year. . Time Two exhibitions which will last for 2 days are plan to be held on 29th and 30th July, and 24th and 25th November this year. In order to better allocate the available resources, Flighting scheduling method will be used. The exhibitions are arranged to be held at these two periods since it is expected that peoples purchasing desire are higher before the summer pass and Christmas. ii. Venue Shatin New Town Plaza is chosen since it is one of the largest exhibition venues in the New Territories. In addition, the rent ($80,000/day) and spa ce provided (3,600sq. ft) are suitable to pass out the exhibition.As Shatin is a well developed town, many people, especially middle classes, settle there. Holding the exhibitions in Shatin would probably increase the chance of range our target audience. The circulation of Shatin New Town Plaza per day ranges from 250,000 to 300,000, estimating 15. 6% of the people shopping there are our target customers, aged from 25 to 39 years old, according to the data from statistics of the Shatin New Town Plaza and Census. iii. Settings of Exhibition For the first exhibition on 29th and 30th July, a press conference will be held together with the exhibition.Chief Executive Officer of Toyota Hong Kong will introduce the main features of the Prius and do the queries from the mass media and the public. Hence, the press conference allows people to get more information about the Prius. At the same time, overhead projection of the Prius video will be shown on the screen during the press conferenc e and throughout the exhibition to create the feel of high technology. On the second day of the exhibition, there will be a cheque giving ceremony for sponsoring WWF to enhance the image of environmental protection of the Prius.For the second exhibition on 24th and 25th November, a famous artist who loves driving cars and is the representative of Environmental Friendly lead ( ) of Shatin Junior Chamber ( ), Miriam Yeung ( ), will be invited to share the feeling of using the Prius. With the famous artist giving professional opinions, the environmental friendly image of the Prius can be strongly established and strengthened. Background music, like birds singing, will be played throughout the exhibition, so as to create the feel of being in the nature, making people feel refreshing and environmental conscious.In addition to auditory stimulation, visual effect will also be emphasized. Flowers and plants will be used in the exhibition. They are used to enhance the environmental friendly image of the Prius. To strengthen the image, the Prius will be displayed on an artificial meadow with the shape of a leaf. All the above use the idea of classical conditioning since they serve as an unconditional stimulus and gives rise to an unconditional response, refreshing and environmental conscious.Through contiguity and repetition, this unconditioned stimulus will develop an association with the conditioned stimulus, appearance of the Prius, and thus gives rise to the conditioned response, the Prius is refreshing and environmental conscious. The deck plan of the event is shown as below. pic It is important to ensure the target audience can experience the full car visually so as to generalize more about the Prius. One of the Prius is specially processed to be a partially transparent car, thus people are able to see the natural structure, like the hybrid engine of the Prius.Two normal Prius will be exhibited. People can experience the comfort of the car and professional opi nions are disposed(p) by salesmen at the same time. According to Foote, Cone Belding Grid, cars should use the model of Informative (The thinker) since the involvement of the target audience is high and it requires more thinking processes. Therefore, learn- feel- do model is used. Through the exhibition, target audience are able to learn more about the car from the transparent car model and the professional opinions from the salesmen, also, customers can feel and experience the comfort of the car.These settings are used to increase the chance of purchase. Board and typewriter ribbon will be placed in the exhibition hall. Besides, decoration of trees and leaves will be placed so as to stress the feature of environmental-friendly of the car. The boards will show the features of the Prius and with the emotional appealing graphics. The customers could learn more about the product through the statistics and comparison. iv. Use of Manpower Personal selling in exhibition is very importa nt since cars are high involvement product and more convictions are needed for purchase.Personal selling will be carried by salesmen who are trained to be familiar with the Prius in advance. Salesmen should be able to tell the advantages and features of the Prius and to answer queries from customers. The Prius will be promoted by sex appeal. Three beautifully dressed ladies will stand in front of three Prius respectively. It is used to increase the awareness of potential customers and photographers to take photos for them. Moreover, nine salesmen will be distributed around three Prius, promoting and answering queries raised by people. v.Exhibition Rundown On 29th July, 2006 1130-1230 Opening ceremony + Press conference 1230-1500 Exhibition 1500-1700 travel queen regnant for photo taking 1700-2100 Exhibition 2100-2200 Clearing On 30th July, 2006 1100-1300 Exhibition 1300-1400 Cheque giving ceremony of sponsoring World Wildlife 1400-1500 Exhibition 1500-1700 Racing queen for photo taking 1700-2100 Exhibition 2100-2200 Clearing On 24th November, 2006 1100-1300 Exhibition 1300-1400 Sharing from artist 1400-1500 Exhibition 1500-1700 Racing queen for photo taking 1700-2100 Exhibition 2100-2200 Clearing On 25th November, 2006 1130-1500 Exhibition 1500-1700 Racing queen for photo taking 1700-2100 Exhibition 2100-2200 Clearing 6. PROMOTION BUDGET 7. APPENDIX 8. REFERENCES